What does SEO mean?

My series of posts that will be relevant to internet marketing will begin with definitions of related terms that I find scattered across the internet. Search engine optimization (SEO) will be the first definition I'll be starting with.

What is search engine optimization (SEO)?

SEO is basically using search engines to market an organization. Doing good SEO will rank your website, blog, or anything online that you want a large amount of people to know about, high in search engine results when anyone searches for a relevant topic. For example, if I were to go on Google and search the term "cars", results for Ford, GM, and Toyota will show up on the top above anything else relevant to cars. They rank high because they have fixed their website in a way so that it will be visible to anyone that wants to search for cars.

SEO is very important for any organization because 90% of the online population use search engines to find services, products, and information. Natural search results recieve 250% more traffic than paid search, converts 30% higher than pay-per-click (PPC) paid searches. People don't tend to look past the first page of results, which means that most of the clicks will be happening on the first page. The first page gets at least 80% of the clicks and the second get 10%. These results clearly demonstrates that if your website isn't found within the top 10 to 30 search results, there's a very large chance that no one will ever find it, and will find your competition instead.

From stats like those, it just shows how vitally important it is to establish an online presence no matter what type of business you're into because almost everybody is online and that's where most information resides and it's easily accessible.

Next week i'll go into more detail as to how search engine optimization is used and what processes are involved when it comes to making your website visible in the search results.

Beginning To Dive Into Internet Marketing

For those reading this blog and not understanding what the main focus of what I'm trying to accomplish, I'll provide a bit more clarity. The purpose of this blog is for me to see if I can learn and understand marketing without the knowledge of school and getting a job under somebody else. You can look at this as an experimental entrepreneurial journey, and I'm the guinea pig taking the risk. I want to use what I experience and take from my journey as something that I can say "I've done it and it is possible" kind of thing. That it's possible to self educate yourself with free sources available online without dishing out thousands of dollars in an educational institution. I named my blog Sharpened Pixels because I do love photography but I didn't know much of anything on the topic. So what did I do? I used sources online and self educated myself to understand how apertures, shutter speed, and ISO's work together to produce the picture that I want to come out of my camera. It was a beginning, a way to dip my feet in the water to see how self educating myself online would be like, and I actually got something out of it, I sharpened my pixels :). But, I also am interested in marketing, online marketing to be exact. I'm going to somehow incorporate everything I learn into a final result so then I can look back and see what came out of my hard work.


My next step will be to learn a bit more on marketing online and what is involved. The coming weeks will include posts of internet marketing related material and also some photography, and we'll see how things develop from there. So with that being said, I am pretty confident that positive results will come out of this so wish me luck as I go in even deeper into the topic of internet marketing.

Jockey Person 2 Person Fashion Show

This weekend I had the chance to photograph a fashion show at the Mississauga Convention Center. The event was called Jockey Person 2 Person Fashion Show. The show lasted only about a few hours but I managed to get quite a few shots in before the end of it. You can see the pictures I've taken if you click here. As you can see, my photography is getting better and I now have a handle on how photography works and how DSLR cameras work in general. 

Rad Brothers: Part 2

I'm going to begin this post with how I got to the Rad Brothers bar in the first place which was by bus. Now, as I was saying in my previous post, about me being wrong about where the bus station was located and how far I was from it, I wish I paid a little more attention to what was going on. I must have fell asleep on the bus on the way to the bar because it seemed like such a short ride. And had I realized how long I slept, or remembered that I even dozed off in the first place, there would be no way that I would be walking for 3 hours straight to find the bus station where my bus stops for me to get back home.