My series of posts that will be relevant to internet marketing will begin with definitions of related terms that I find scattered across the internet. Search engine optimization (SEO) will be the first definition I'll be starting with.
What is search engine optimization (SEO)?
SEO is basically using search engines to market an organization. Doing good SEO will rank your website, blog, or anything online that you want a large amount of people to know about, high in search engine results when anyone searches for a relevant topic. For example, if I were to go on Google and search the term "cars", results for Ford, GM, and Toyota will show up on the top above anything else relevant to cars. They rank high because they have fixed their website in a way so that it will be visible to anyone that wants to search for cars.
SEO is very important for any organization because 90% of the online population use search engines to find services, products, and information. Natural search results recieve 250% more traffic than paid search, converts 30% higher than pay-per-click (PPC) paid searches. People don't tend to look past the first page of results, which means that most of the clicks will be happening on the first page. The first page gets at least 80% of the clicks and the second get 10%. These results clearly demonstrates that if your website isn't found within the top 10 to 30 search results, there's a very large chance that no one will ever find it, and will find your competition instead.
From stats like those, it just shows how vitally important it is to establish an online presence no matter what type of business you're into because almost everybody is online and that's where most information resides and it's easily accessible.
Next week i'll go into more detail as to how search engine optimization is used and what processes are involved when it comes to making your website visible in the search results.
What is search engine optimization (SEO)?
SEO is basically using search engines to market an organization. Doing good SEO will rank your website, blog, or anything online that you want a large amount of people to know about, high in search engine results when anyone searches for a relevant topic. For example, if I were to go on Google and search the term "cars", results for Ford, GM, and Toyota will show up on the top above anything else relevant to cars. They rank high because they have fixed their website in a way so that it will be visible to anyone that wants to search for cars.
SEO is very important for any organization because 90% of the online population use search engines to find services, products, and information. Natural search results recieve 250% more traffic than paid search, converts 30% higher than pay-per-click (PPC) paid searches. People don't tend to look past the first page of results, which means that most of the clicks will be happening on the first page. The first page gets at least 80% of the clicks and the second get 10%. These results clearly demonstrates that if your website isn't found within the top 10 to 30 search results, there's a very large chance that no one will ever find it, and will find your competition instead.
From stats like those, it just shows how vitally important it is to establish an online presence no matter what type of business you're into because almost everybody is online and that's where most information resides and it's easily accessible.
Next week i'll go into more detail as to how search engine optimization is used and what processes are involved when it comes to making your website visible in the search results.
