Marketing In A Mobile Digital World

Between the last event in December of 2012, and October 2013 I decided to take a little break from photography and focus more on online marketing. I did do some photography but I figured that since everything is becoming so digital, I might as well learn more about online marketing because I one day want to open a business, so I need to be prepared. I don't want to end up behind not knowing how to operate a device like how my parents are always calling me up to ask how to put a new phone number in. And speaking of phones, they're becoming more and more powerful by the second becoming a lot of people's companion they can't do without.

 I remember getting excited when I seen the new Motorola RAZR come out with it's "razor" thin form factor and it's beautiful 176x220 display. This phone didn't play, but if you look at that now it's basically a child's toy that children at the age of 5 get as a hand me down, because phone are shooting 4k video like that new Samsung Galaxy S5. 4k was taken from the professional format for filming of 4096x2160 pixels, and it refers to it being roughly 4000 pixels across a screen where 1080 and 720 have 1080 and 720 lines respectively.

Why am I talking about powerful phones? Because I believe that mobile devices are the best way to get any message across to your target audiences, assuming of course that your communicating to them about something relevant or you run the risk of just pissing that person off.

With social media, faster data transfer rates from mobile telecommunication technology, and more powerful phones, people are shopping, booking events, paying bills, watching movies, making movies, playing MMORPG's, and more all on their handheld devices. Smartphones, or what I like to call it, mobile computers, are taking up a lot of people's attention and this is where marketers focus are now shifting towards. But not only are mobile computers important but just being able to see the Internet as a whole shape shift into something so involved in everyday lives to the point where people can't live without it. Kinda scary but it's the truth. Some of the largest companies run solely on the net and would obviously be nothing without it, but it's not like the top dogs having anything to be worried though... but still... it would be bad.

I learned quite a bit in that time that I even got myself a Digital Analytics Fundamentals certificate when the course was made available. Photography is still my passion though but like I said before, I trying to become some sort of marketing machine where I know a large amount of the disciplines involved in marketing and can do a lot on my own. 

Do I need cable when I have the Internet?

A conversation I had with with a friend had that works at a cable company was explaining to me how cable may not die out but it's sure as not going to be used as often other than to watch sports or the news and I would have to agree to that. I think that this generation of teenagers are very tech saavy and know a lot when it has to do with basic setup of a new tech they get in their hands.

My daughter for example is not even 2 yet and she knows how to work her way around an iPad to get to her games and start playing. With computers becoming stronger and mobile devices catching up the having the same or more power than computers a few years ago, people are more engaged with computers than any other device. Hooking up a computer with the internet up to a television screen is plugging one cord into the two and there you have it, internet on tv, a match made in heaven. The internet, with its vast library of awesomeness will make anybody forget what cable is.

 Websites like Youtube, Twitter, Wikipedia, Facebook and Netflix would probably be the main sites a majority of people would go on. Going beyond just those websites, if one would search... and I mean actually search for things that would benefit them in anyway would be possible to be found on the internetsss. Cable also has shows that can be found on the internet anyway so whats the point of paying extra when you technically can watch it for free on Youtube or a similar website.

Cable might go out like vhs...