Marketing In A Mobile Digital World

Between the last event in December of 2012, and October 2013 I decided to take a little break from photography and focus more on online marketing. I did do some photography but I figured that since everything is becoming so digital, I might as well learn more about online marketing because I one day want to open a business, so I need to be prepared. I don't want to end up behind not knowing how to operate a device like how my parents are always calling me up to ask how to put a new phone number in. And speaking of phones, they're becoming more and more powerful by the second becoming a lot of people's companion they can't do without.

 I remember getting excited when I seen the new Motorola RAZR come out with it's "razor" thin form factor and it's beautiful 176x220 display. This phone didn't play, but if you look at that now it's basically a child's toy that children at the age of 5 get as a hand me down, because phone are shooting 4k video like that new Samsung Galaxy S5. 4k was taken from the professional format for filming of 4096x2160 pixels, and it refers to it being roughly 4000 pixels across a screen where 1080 and 720 have 1080 and 720 lines respectively.

Why am I talking about powerful phones? Because I believe that mobile devices are the best way to get any message across to your target audiences, assuming of course that your communicating to them about something relevant or you run the risk of just pissing that person off.

With social media, faster data transfer rates from mobile telecommunication technology, and more powerful phones, people are shopping, booking events, paying bills, watching movies, making movies, playing MMORPG's, and more all on their handheld devices. Smartphones, or what I like to call it, mobile computers, are taking up a lot of people's attention and this is where marketers focus are now shifting towards. But not only are mobile computers important but just being able to see the Internet as a whole shape shift into something so involved in everyday lives to the point where people can't live without it. Kinda scary but it's the truth. Some of the largest companies run solely on the net and would obviously be nothing without it, but it's not like the top dogs having anything to be worried though... but still... it would be bad.

I learned quite a bit in that time that I even got myself a Digital Analytics Fundamentals certificate when the course was made available. Photography is still my passion though but like I said before, I trying to become some sort of marketing machine where I know a large amount of the disciplines involved in marketing and can do a lot on my own.